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YOU'VE SEEN ME ON
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You’re not stuck — you’ve outgrown the old you.
I help women over 45 break up with outdated identities and rebuild from the inside out—so you get clear on who you are, what you want, and how you’re meant to live now.
IDENTITY • PURPOSE • STYLE • JOY
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MEET DEMI
Coach. Author. Speaker. On-Air Talent
Former NBC correspondent, keynote speaker, author, and coach
helping midlife women over 45+ burn the lies and build bold lives!
I’m Demi Austin-Thomas—former NBC Correspondent, author of Sizzle Boldly, and a midlife redefinition coach for women 45+.
I work with high-capacity women who are professional performers, downplayers, people-pleasers and tired of living on autopilot. Together, we break up with outdated identities, get to the root of what’s been holding you back, and rebuild from the inside out—so your life finally matches who you are now.
My work sits at the intersection of identity, purpose, and confident self-expression—because joy isn’t a luxury, it’s a decision… and you deserve a life that feels like freedom. And if you’re building a brand or business in midlife, we’ll also align your message and visibility so you’re seen, heard, and positioned—without abandoning yourself in the process.
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MY LATEST BOOK: SIZZLE BOLDLY
Burn the Rules
Redefine Midlife
Sizzle Boldly: 7 Rule-Breaking Truths to Own Your Fire and Redefine Midlife
Sizzle Boldly is more than a book—it’s a bold manifesto for women who are done people-pleasing, over-explaining, and hiding behind filters just to be accepted. It’s for the woman who feels like she’s lost herself in roles, struggles to find real friendships, and is tired of performing for approval while feeling unseen.
Inside these pages, I don’t hand you fluff or perfection—I give you 7 truths to help you confront the stories that shaped you, heal old wounds, and finally give yourself permission to live free, full, and fiery. With reflection questions and space to be real, you’ll start painting a new canvas for your next chapter—one that feels authentic and unapologetic.
This is for every midlife woman who knows she’s meant for more but needs the courage, the clarity, and the tribe to start moving.
The 7 Rule-Breaking Truths you’ll discover inside:
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Stop waiting for “someday”—your time is now.
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Confront childhood wounds, trauma, and old stories that shaped your beliefs.
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Break free from people-pleasing and over-explaining.
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Drop the filters and stop performing—let your real self shine.
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Find authentic friendships and a tribe that gets you.
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Own your voice and take up space without apology.
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Write your own rules for midlife—and live them boldly.
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JOIN MY COMMUNITY OF FIRE CIRCLE WOMEN
I'm Helping
women Amplify their
voice & Build Bold Brands!
Powerhouse
Babyeee, listen—if you’re done dimming to keep everyone comfortable, pull up a chair. Each week I drop a quick Sizzle Shot—bold truth + one doable move—to help powerhouse women amplify their voice, package their God-given genius, and build brands.
No fluff- If you’re ready to be seen, paid, and at peace, join the Fire Circle and let’s set your world on fire—without burning you out.
THE FIRECIRCLE COHORT
